In 2011 Subplot Studio introduced the concept of customizable poster designs for plays and musicals. Our poster designs can be found promoting performances all over the world.

Mission

By streamlining the design process, Subplot Studio empowers drama teachers and community theatre directors to promote plays and musicals with professionally designed, customizable artwork, while saving significant time and money.


Vision

Impact the performing arts by making exceptional design attainable. Empower performers, visual artists, teachers, directors and patrons through collaboration and the use of thoughtful and meaningful technology.

A passion for good design and a love for the performing arts drive the team at Subplot Studio.

James apRoberts

James apRoberts

Founder & CEO

Forget LinkedIn, Jimmy is the networking master of California’s Central Coast. He knows just about everyone you would ever want to meet, have a conversation with, go surfing with or start a business with. He’s a high-functioning, former-glassblowing, sleep-deprived, guitar-playing, logo-making machine. In the rare moments when he’s not working, he’s most likely trying to save an injured animal, while watching Mission Impossible and dreaming about getting a job at Patagonia, just before hiking Poly Canyon with his wife, Casey and Rottweiler, Kayla. Jimmy is also cursed with the inability to say “No”, which makes him one of the most generous people you’ll ever meet. Just ask him to go to lunch (or even a concert) and see who pays!

James’ favorite musician: Ben Harper


Brian Christopher

Brian Christopher

Founder & Creative Director

It’s impossible to describe Brian. He’s the kind of person that you pretty much have to experience in person. Funny, smart and creative. He makes everyone laugh. He’s enthusiastic about life and everything that comes along with it. At the very top of that list is his longtime girlfriend, Laureen and her grandson, Jaiden. Following close behind is eating any food that is so spicy that it makes most human beings run away in fear. To say that Brian is obsessed with peppers and making his eyes water is a huge understatement. Currently, Brian’s main topics of conversation include bounce houses, Allen Iverson, Interstellar and making paper masks for Jaiden’s preschool class. Of course, being from Miami, he knows every single word to Vanilla Ice’s Ice Ice Baby. Yo, VIP, let’s kick it!

Brian’s favorite band: Tenacious D

Heather MacLeod

Heather MacLeod

Customer Support

Heather is without a doubt the most theatrical member of the Subplot Studio family. She graduated from PCPA and has performed in so many Shakespeare productions on the Central Coast that we've lost count. When Heather isn't  busy helping customers, you can probably find her producing musicals at her daughter's school and exploring local trails. She's really into space and gets very excited about rocket launches. In the last year, she's been to Kennedy Space Center twice!

Heather's favorite play: A Midsummer Night's Dream


Kelli Chollar

Kelli Chollar

Graphic Designer

Kelli is one of those people who seems to find 40 hours in every day. There's really no other explanation for how she does what she does. She is an Art & Design student at Cal Poly, works almost full time, is involved in a variety of organizations at the university and still manages to find time to hang out at her favorite coffee shop. Regardless of how she does it, we're glad that she does because the office wouldn't be the same without her.

Kelli’s favorite musical: Wicked


Kurt Schulz

Kurt Schulz

Director of Digital Strategy

This isn’t going to make much sense but we never really know where Kurt is. He’s a real person and an amazing web developer and technology guy. He also happens to be on a two year long adventure with his wife, Heather and daughter, Natalie. They’re on the road, living in an Airstream named Violet, seeing the sights and making memories that will undoubtedly last a lifetime. We can’t wait for Kurt to get back to the office but while he’s gone, we’ll just keep stalking his Instagram account.

Kurt’s favorite musician: Tom Petty


Cory Karpin

Cory Karpin

Corporate Partnerships

Cory recently spent six months living on his wife, Michelle’s family farm in Iowa. He learned to drive a tractor, he bought a horse, he transported goats in a minivan, remodeled a bathroom and developed a taste for Coors Light. None of these experiences have anything to do with what Cory does in real life but he sure had a lot of fun. We can guarantee that if you’re ever lucky enough to have a conversation with Cory, you’ll enjoy it because he’s just that kind of guy.

Cory’s favorite band: The Lumineers

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